Why Supporting Women Riders Isn’t Optional Anymore
(And Why Dealers Who Ignore Them Are Losing Money)
Women now represent one of the fastest-growing segments in motorcycling — not just as passengers, but as bike owners, gear buyers, and community leaders.
Yet many dealerships still treat women as:
- An afterthought.
- A one-time transaction.
- Or someone else’s customer, not truly seeing women as their target audience.
That mistake is costing real money — every month.
Where Dealers Are Leaving Revenue Behind
No Women-Focused Events
Women riders don’t walk into dealerships looking to be “sold to.”
They show up when there’s connection, education, and community.
No monthly women’s night =
- Fewer repeat visits
- Fewer accessory & apparel sales
- Zero word-of-mouth growth
No Post-Sale Relationship
The sale shouldn’t be the finish line — it should be the starting point.
Without follow-up:
- Gear upgrades never happen, and women are left wondering where to go.
- Safety conversations never happen, in the dealership with staff or with peers.
- Riders shop elsewhere online, and are frustrated without the chance to try before they buy.
Supporting women after the sale is how lifetime value is built.
No Community = No Loyalty
Women riders buy from brands and dealers who:
- See them
- Respect them
- Invest in them
If your dealership doesn’t create that space, another brand will.
What Dealers Who Win Are Doing Differently
- Hosting consistent women-focused nights
- Creating a safe, welcoming environment
- Educating riders on gear, fit, and protection
- Building relationships — not just tickets
- Partnering with brands that already speak to women riders
- Supporting women with women built riding clothing.
This isn’t charity.
It’s smart business.
How Blazen Spirit Helps
Blazen Spirit isn’t just product on a rack. It is a movement from educating the ruxer’s to the dealers on how to navigate and create community both the dealer wants and the customers need.
We help dealers activate women riders in ways that drive:
- Repeat store traffic
- Higher apparel & gear sales
- Stronger community loyalty
- Brand differentiation in crowded markets
The full dealer training and strategy lives inside our “Dealer Training Book”, included with your first dealer order.
That’s where we break down:
- How to run market and develop women’s nights.
- How to support riders after the sale.
- How to turn the women rider community into consistent revenue.
Bottom Line
Women riders are already spending money.
The question is where — and with who.
Dealers who support them win.
Dealers who ignore them watch that revenue ride away.
Ready to Build a Stronger Dealer Community?
Contact us to become a Blazen Spirit dealer @ sales@blazenspirit.com
Training book included with first order